Around The Bloc
John Byrne of Writers Bloc gets to talk to experts and thought leaders in the ever-evolving world of media. We share the best insights here.
Looking at how Media is shifting in modern times:
- How can journalism survive in the age of free information?
- What traditional media can learn from influencers and content creators?
- The ongoing battle between attention and reputation in the media industry.
- How news readers navigate disinformation in a media-saturated world.
Stay ahead of the curve with discussions on the shifting media landscape and the future of journalism. New episodes drop every second Friday. Don’t forget to subscribe, rate, and review the podcast—it really helps us grow!
Around The Bloc
How Publishers Turn Readers Into Members — With Madeleine White
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Madeleine White from The Audiencers and Poool unpacks how publishers build sustainable reader revenue.
Recorded live in Paris, this conversation explores how media companies move audiences from casual readers to loyal members and subscribers.
We discuss:
- How paywalls actually work
- Freemium, metered, and dynamic models
- Why most readers never convert
- Membership vs subscriptions
- Community-driven journalism
- Retention vs acquisition
- Balancing public interest with revenue
- When to automate — and when not to
Madeleine shares real-world examples from publishers including The Guardian, Financial Times, The New York Times, Le Monde, El País, and Daily Maverick.
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